Responses
Leadership reflections
Reflections from leaders across different contexts, sectors, and stages.
Global & Regional Executive Leaders
Testimonials
I have had the pleasure of working with Jenn for 10 years in both local and global marketing roles. Jenn brings humility and her full authentic self to any position of leadership, which is why people at all levels of the organisation gravitate towards her.
I have worked with Jenn on some challenging business issues that required her expertise to drive transformational change and help an organisation face reality. One of those projects involved the turnaround of a portfolio in 7 years of decline. Jenn’s resilience, comradery, creativity and ability to navigate truly complex problems, are some of the qualities that helped us return an iconic brand from -6% value decline to growth in 5 years.
Developing award winning work is something Jenn and her teams are known for, whilst this recognition is a measure of the impact she has, it’s the growth of those around her that I appreciate the most. Jenn has helped our business achieve extraordinary results which often requires the development of a champions mindset.
Jenn helps to establish this by realising and accelerating the potential in others quickly. Working with Jenn is a privilege, it’s not uncommon to finish a project learning more about yourself, having a blast along the way and achieving meaningful impact that you will be proud of.
I worked with Jenn for over 7 years and during that time she always provided great insight, judgement and perspective to the MARS Chocolate business, both in Australia and Asia-Pacific that led to our successful creative transformation and global impact and recognition.
Jenn has a great ability to effectively navigate complex challenges whilst collaborating with key stakeholders to drive successful, value driven outcomes for our business.
She has a great skill in balancing clarity of thought whilst doing it in an engaging and motivating way, making people want to follow her as a leader.
I would happily have her back in the Mars Inc organisation any day.
Jenn is one of the few who truly understands how to operate at the highest level of partnership with clients, with outstanding business acumen and perspective well beyond her expertise in communication and creative excellence.
For the 10 years I worked with Jenn in her leadership roles in both APAC and Australia, she was masterful at simplifying the complex, providing innovative frameworks and empowering teams to achieve outstanding results, both personally and professionally.
She is a leader that others eagerly followed with an empathetic, strong, compassionate and authentic leadership style. She was not just respected, but revered from juniors to executive team members. Her agility at working across markets and diverse local, regional and global stakeholders led us to Doublemint’s most successful global campaign in 20yrs for critical growth markets including China and India.
She is always one step ahead in supporting the business, my team and me. Her courageousness in driving innovation revamped our processes and teams which elevated the creative and operational standards of our brands and business’ across APAC. She is someone I would take into the trenches anytime.
Jenn has been an inspiration and guiding light. Especially during the very complex process of reconfiguring and streamlining our operations in Southeast Asia so that 6 markets with 3 segments in each market working into a single, new Regional Hub led by BBDO Guerrero.
She was always there to help, provide counsel, and inspiring yet practical mentorship all throughout the process. Working with Jenn was a great pleasure and I know she had my back whenever necessary, which is very rare in this cut-throat industry and so reassuring as a leader. Jenn is highly intuitive, a person of action and will be with you always through thick or thin
Jenn is exceptional with a great combination of a strong creative bias and innate people skills. She is passionate, brave and always does the right thing. She built strong relationships at the highest level at both Mars and BBDO and most importantly leveraged them to help her colleagues. She was an integral member of our global team.
I worked with Jenn for over 6yrs, in Australia and her Australasian leadership role – a role that was specifically created for her to harness her creative strength and leadership to drive growth within a complex regional portfolio. She was my go-to in just about any situation in either role.
She has consistently proven her innate flair for developing teams around her that thrive under her leadership. After delivering fantastic creativity with SNICKERS ‘Aussie Builders’ which won several international creative awards (Mars Australia’s first win in 7yrs), her creative strength then led to Mars Inc Global’s most award-winning piece of work of all time , SNICKERS ‘Hungerithm’.
It drove innovation for the Network, the clients and won nearly every major creative and effectiveness award, including 21 Lions and a Titanium Shortlist in Cannes 2017.
Without Jenn’s leadership and creative care, the idea would not have been what it became to be.
Jenn is a rare gem that not only does a phenomenal job at work, but she is also someone you want to be around for a laugh or a chat. I can’t recommend Jenn highly enough.
Executive Leaders & Founders
Testimonials
Jenn is one of the most intelligent, kind, and capable people I’ve ever met. She has a rare ability to make even the most complex, high-pressure situations feel calm, clear, and manageable. Whether she’s simplifying strategy, solving a challenging problem on the spot, or guiding a team through uncertainty—she brings logic, clarity, and warmth.
Jenn is the kind of person who can listen without taking a single note and then deliver a razor-sharp five-point plan that nails exactly what needs to happen next. I’ve worked with her over the past three years at Sunday Gravy, where she played a key role in shaping our business strategy and helped me build a brand-new PR department from the ground up.
She’s a master at cutting through noise and politics, getting straight to what matters. She’s a natural mentor and people person—genuinely interested in helping others thrive. Everyone I’ve introduced her to has said the same thing: “I think she might be the smartest and nicest person I’ve ever met.”
Jenn brings out the best in people. She sees potential, focuses on strengths, and empowers those around her—whether they’re grads or boardroom execs. She’s authentic, generous, and just a brilliant human. She’s a person you want to be like and spend more time with. I only wish I got to work with her more often.
Chinny is a force of nature. It was my good fortune to hire her when I was leading Clemenger BBDO in Melbourne, despite losing her CV in the street after our very refreshing and enlightening interview (I still think that Chinny hired me – rather than vice versa!).
While I was at the agency, it transformed into one of the most creative agencies in the world and the most successful agency within the Clemenger Group across Australia and New Zealand.
Chinny was one of the key reasons why.
She is ferociously intelligent.
She cares deeply. About her clients. About the work. About her team and her colleagues. And about the difference she is making in the world.
She took Mars from being one of the Agency’s neglected clients to being an account everyone in the Agency wanted to work on and to being our most creatively-driven piece of business.
Almost single-handedly, she won the DrinkWise Australia account and, with her energy, focus and commitment, inspired the client to take bold risks – which resulted in them approving and running one of the most talked-about – and most successful – behaviour change campaigns in Australia and the world.
I adored working with Chinny and I watched with interest as she took Asia-Pacific by storm as the Head of the Mars business in the region for BBDO Worldwide.
I would jump at the chance to work with her again.
Over the last 5 years, Jenn has been a key business consultant, strategic partner (and friend) to me and the team. Jenn’s initial role was to help us redefine the position and direction of our business and help us evolve our business model. We already had a plan in place, but we worked with Jenn to help solidify our offering.
Jenn helped us analyse the current state of play, understand key players in the market and strategically worked with us to establish our role and point of differentiation in the market and what gaps we needed to plug in order to get us to where we needed to.
She identified staffing gaps (even helping us to find and hire the right people to help us grow), steered the strategy on some of our biggest client campaigns and, ultimately, played a large role in helping us achieve our biggest year to date.
We transitioned into a monthly advisory retainer where we worked together on growth strategies and sense checked everything to keep the business on course. She also supported our senior management team to help with the ongoing growth and leadership of our team.
Apart from being one of the smartest people we know, Jenn is fun, honest, down to earth and acts with complete integrity. Our shared values make the relationship so harmonious and allow us to continue to work and grow together. We are so grateful Jenn started her own business as it allowed us to work with and continue to learn from one of the most talented business operators in the industry.
For anyone looking to understand how their business is running, elevate their business knowledge, or to get an objective and honest point of view on the future of their business or marketing plans, chat to Jenn. She is outcome focussed and has your best interests at heart. I would recommend her to anyone. It’s the best investment we’ve made. Chinny is the f*cking best!
Jenn is one of the most inspiring leaders I’ve had the privilege to meet and work with. She has the ability to ask simple, stimulating questions that provide personal reflection. Jenn’s outstanding experience in the industry has given her the ability to support and guide people to reach their potential, imparting her wisdom without judgement and with the upmost support. It’s a rarity to find someone genuinely wanting professional success for her clients and this is what makes her great."
Having worked under the guidance of Jenn for several years, I’ve experienced first hand the incredible leadership style Jenn possesses. Leadership is an art and there is no doubt its one that Jenn has mastered. Often managers fall into the trap of leading from the front, trying to do everything themselves - but not Jenn. Leading from behind and empowering the team under her has wielded success; from every creative award on the planet to new business as we did together on SNICKERS ‘Hungerithm’.
The feeling of empowerment I felt under Jenn’s guidance is one that still fuels me today, and lessons I am passing onto the people I manage in my current role. Learning to stand on your own two feet is one thing, being empowered to run a full-scale project, knowing your boss has your back is a whole other thing. Managing up, where to effectively seat stakeholders for a key presentation, running projects from start to finish, rallying troops to get behind a cause, pitching new business, building key client relationships - there isn’t much I now do which I didn’t learn in some shape or form from Jenn.
There is unlikely to be a creative or effectiveness award show globally that hasn’t given awards to a Jenn Chin led project. Jenn has creative leadership down to a fine art - both from account management and strategy point of view. Being able to make people and outcomes better is hard, but Jenn makes it seem easy. I’ve learnt so much from her about how to effectively present work to key stakeholders internally and externally, creating world-class presentation decks, telling a story with the idea and shaping the idea to help bring the true essence of it to life.”
Jenn is an outstanding leader, advisor, consultant, coach and mentor and in my eyes, there is no one better at fostering and developing people. The opportunity to learn from her has had a profound and lasting impact on me, and I still reflect on the lessons she imparted many years later.
Anyone that’s anyone knows that Jenn has razor sharp commercial acumen, a brilliant mind for strategy and an insatiable work ethic – her experience and what she’s helped her clients achieve like me achieve in their careers speaks for itself.
What makes her so unique is her unparalleled passion for helping people reach their potential, and I will be forever grateful for the faith she had in me and the time she invested in crafting a development pathway that was aligned to who I was and my career trajectory and aspirations. No one will ever care more about your success than Jenn
Leadership Transitions
Testimonials
There are people you meet through your career who are helpful, supportive and inspiring. You appreciate their time and remember their contribution to your path as you continue to grow and move on. Jennifer Chin is not one of these people. She's so much more. Everything I've ever achieved in my career (and quite a bit outside of my career, too) can be traced back to something I learned from Jenn. Every moment I've shown strength, spoken up, stopped to listen, reached out for help, supported others, believed in myself, corralled a team, found patience, explored unchartered territory, led with passion, paused to question, pushed myself and been kind to myself, I can trace back to Jennifer Chin.
I flourished under Jenn’s support. She taught me how to harness everything that makes me unique and special in the environment I was in, but to also push into the areas that were uncomfortable and didn't come naturally to me. I watched her forge her way as one of few women in senior leadership, often calving paths that hadn't existed before her, that would help support talented women that might step into a similar position in the future. I watched how she pieced teams together, working with very different but complimentary skillsets and styles to achieve beautiful, creative outcomes. Jenn built people and teams that were always renowned for working hard, being ferociously curious, thinking big picture but giving love to the detail, having fun, being kind to others and being incredibly supportive of each other and anyone they worked with. Jenn's relationships, foresight and intelligence hasn't just seen some of the most creatively renowned work in the world come to life, but the most effective, too. There's a reason she's one of the most awarded women in advertising.
But more than that, there's a reason that so many of the people that have worked with her in the past, years and years later still look to her for guidance and friendship today.”
Chinny has been instrumental across every chapter of my career evolution. Not just as a trusted advisor, but as someone who genuinely shaped how I think, operate and lead.
She was pivotal across both Sunday Gravy and Cuttable. Helping us define strategic direction, build out our organisational structures and guide critical decisions in those early, messy growth stages. Her fingerprints are across every part of the way we built and scaled those businesses.
But beyond the business work, she helped me personally transition from being a do it all generalist and producer into an actual COO. We did three months of immersive working sessions together. It honestly felt like a mini MBA. Those sessions reframed how I thought about scale, team design, operational clarity and commercial focus. And they changed everything for me.
Since then, Chinny has continued to be a sounding board and collaborator as I’ve gone on to launch new ventures. She brings sharp thinking, real world operational frameworks, and a deeply human approach that cuts through noise and unlocks clarity.
She’s one of the smartest and most grounded people I’ve worked with. High trust, low ego and always outcome focused. I wouldn’t be where I am without her guidance, and any business lucky enough to work with her will walk away smarter, more structured and significantly better off.
Chinny is the real deal!
It felt serendipitous crossing paths with Jenn from day dot of my career. Five years in now and I can wholeheartedly say that Jenn is the best in the business. If you cross paths with her, learn from the path she’s walked because it will lead you to make decisions built on authenticity, drive and purpose.
Jenn has stayed a close friend and mentor to me over the years. She is always in high supply of quality reading material, case studies from having faced every client challenge imaginable and most importantly, heart to heart conversations. Any time I have felt lost, needed reassurance or wanted to dig deeper in my career, Jenn is there.
It’s Jenn’s people first approach that sets her apart. I have seen and experienced firsthand how Jenn’s leadership empowers people to put their best foot forward. She is a leader, consultant, team
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