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Mars Incorporated APAC

Increased Regional Creative Effectiveness, Scale & Impact Across 12 APAC Markets


Watch SNICKERS 'Don't Drive Hungry'

Watch PEDIGREE 'Reading Dogs'

By streamlining the operational frameworks across 12 APAC markets, we enabled each local market’s unique creativity to shine whilst remaining true to the DNA of each global brand.


  • First successful 3 Star TV Copy for China
  • First regionally originated and exported campaign for Pedigree
  • 2 of 5 winning entries from APAC (38 entries) in Global Cannes Challenge
  • Creative and effectiveness awards wins for China, Philippines, Hong Kong and India in OneShow, AdStars, Kidlat, APAC Effies, Adfest, AME’s and YouTube Leaderboards.
  • Key note speaker at P&G Asia-Pacific Summit for 2yrs on creative brand innovation.