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Mars Chocolate Australia

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Cultivated A Culture of Creative Effectiveness That Drove Double Digit Growth For 5 Consecutive Years

Mars Chocolate Australia

The foundation of true partnership is built on trust, mutuality and a profound understanding of one another. By cultivating the conditions for creative and marketing excellence across departments, partners and teams with Mars Chocolate Australia over 7yrs, they became the global case study for how creative leadership can consistently drive innovation and sales, culminating in the global success and rollout of SNICKERS ‘Hungerithm’.


  • Shifted agency perception from redundant globally administered account to one with the most creative potential.
  • Contributed to 5yrs of double digit segment growth through delivering strategic marketing, category and communications solutions awarded for their creativity and commercial effectiveness.
  • Championed campaigns and initiatives for Maltesers, SNICKERS and M&M’s that were awarded at Cannes, D&AD, One Show, Effie’s, Spikes, New York Festivals, Sirens and WARC to name a few.
  • Client awarded ANZ Marketing Hero in 2014 and BBDO Network Global Client of the Year in 2018.