Impact & Regenerative Systems

A strategic collaboration partner of Uncommon Kind, Mutual Value Labs advances the Economics of Mutuality approach, helping organisations create value for business, people, communities and the environment simultaneously. We apply and teach elements of these frameworks through executive education, leadership development and client engagements.

Theory of Change helps organisations articulate how their activities contribute to meaningful outcomes and impact. The Uncommon Kind version places particular emphasis on understanding the problem first, reducing mission drift and maintaining coherence between intention, action and impact.

The Doughnut of social and planetary boundaries is a conceptual framework that proposes a goal for a thriving 21st century: meet the needs of all people within the means of the living planet. Since its first version in 2012 it has kept evolving–in its dimensions, indicators and visualisation–and will continue to do so.

Explores why organisations struggle to move from purpose rhetoric to meaningful action. Written by Economics of Mutuality's Yassine El Ouarzazi and Alastair Colin-Jones for WARC Purpose Incorporated series, co-curated by Jenn Chin from Uncommon Kind.

A practical framework for translating purpose into strategy, innovation and value creation. Written by Economics of Mutuality's Yassine El Ouarzazi and Alastair Colin-Jones for WARC Purpose Incorporated series, co-curated by Jenn Chin from Uncommon Kind.

Real-world examples of organisations embedding purpose into business model design and ecosystem value creation. Written by Economics of Mutuality's Yassine El Ouarzazi and Alastair Colin-Jones for WARC Purpose Incorporated series, co-curated by Jenn Chin from Uncommon Kind.

Developed by Deepa Iyer and the Building Movement Project, this framework helps individuals and teams understand how different strengths, roles and contributions work together to create lasting social change.