Back to Resources

Jenn Chin | November 15, 2021

BBDO India

HOW INCLUSIVE LEADERSHIP, BEING AN ANTENNAE & LEADING A CREATIVE LIFE VS BEING A CREATIVE, LEADS TO BREAKTHROUGH WORK THAT CHANGES THE LIVES OF MILLIONS

As the originator of ‘Create Acts, Not Ads’ and winner of the inaugural Cannes Glass Lions for Change Grand Prix in 2015, Josy Paul (Chairman & Chief Creative Officer, BBDO India) is globally renowned as the king of social & cultural movements, long before they were fashionable. He talks about how his creative development philosophy anchored in empathy and inclusivity allows him to be an ‘antenna’ for raw, human insight that ‘reveals’ creativity that shifts cultural and social paradigms whilst achieving commercial and strategic success for brands.

Gillette | ‘Women Against Lazy Stubble’

Whisper| ‘Touch The Pickle’:

Ariel | ‘Share The Load’ Glass Lion Grand Prix

Cannes ‘You Don’t Need A Powerpoint, You Just Need To Make A Powerful Point’

Doublemint | ‘Adi & Naira’

Cannes Lion Launch Film 2020

------------------------------------------------------

December 2020

6.05 A History of Creative, Cultural & Commercial Impact Originator of ‘Make Acts, Not Ads’ & Social Movements Pioneer

8.25 Formative Career Experiences

10.05 Creative Breakthrough #1 How ‘The Freedom To Fail’ From Your Mentors Liberates Creativity

11.17 Creative Breakthrough #2 How True Client Partnerships Lead To World First Work When There’s No Reference Point

12.20 The Art Of Surrender And Allowing Your Identity To Evolve & Grow

14.39 Preserving A Childlike, Poetic & Inclusive Approach To Achieve Progress Through Creativity

16.05 ‘Creative Therapy’ | How Starting Creative Development As A Collective Uncovers The Heart Of Profound, Universal Insights

18.51 Searching For Purpose | eBay example How ‘Creative Confessions’ At The Ocean Floor Inside Ourselves Unlocks Raw Creativity

23.27 ‘Creative Therapy’ with Marketers + Agency & How It Changes Leaders | Merinda example (Pepsico)

26.00 The Craft Of Being An Antennae As A Creative Leader To Reveal & Gift Back Leaders Aren’t Self Ordained, Leaders Are Followers Of A Calling & Soldiers Of Purpose For Others To Lead Themselves

32.11 A Moral Compass & Creative Integrity To Grow Enduring Brands Responsibly Leading A Creative Life vs Being A Creative Creative Growth Life Stages Ariel ‘Share The Load’ | Why Inclusive Is Better Than Edgy To Activate Brand Champions & Amplify Impact

36.38 No ‘One Size Fits All’ Growth Strategy For Brands ‘Sensing’ More To Uncover True Value Brands Can Contribute To People

41.03 Creative Convergence | Creative Instinct & Creative Risk Monument Of Sound, David Protest T-Shirts Redefining Success | The Willingness To Lose To Find Something Wonderful

45.01 Overcoming Creative Insecurities By Embracing Uncertainty Converting Failure, Embarrassment & Rejection Into Fuel For Creative Growth

49.01 The Secret To Being A Great Creative