BBDO India
HOW INCLUSIVE LEADERSHIP, BEING AN ANTENNAE & LEADING A CREATIVE LIFE VS BEING A CREATIVE, LEADS TO BREAKTHROUGH WORK THAT CHANGES THE LIVES OF MILLIONS
As the originator of ‘Create Acts, Not Ads’ and winner of the inaugural Cannes Glass Lions for Change Grand Prix in 2015, Josy Paul (Chairman & Chief Creative Officer, BBDO India) is globally renowned as the king of social & cultural movements, long before they were fashionable. He talks about how his creative development philosophy anchored in empathy and inclusivity allows him to be an ‘antenna’ for raw, human insight that ‘reveals’ creativity that shifts cultural and social paradigms whilst achieving commercial and strategic success for brands.
Gillette | ‘Women Against Lazy Stubble’
Ariel | ‘Share The Load’ Glass Lion Grand Prix
Cannes ‘You Don’t Need A Powerpoint, You Just Need To Make A Powerful Point’
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December 2020
6.05 A History of Creative, Cultural & Commercial Impact Originator of ‘Make Acts, Not Ads’ & Social Movements Pioneer
8.25 Formative Career Experiences
10.05 Creative Breakthrough #1 How ‘The Freedom To Fail’ From Your Mentors Liberates Creativity
11.17 Creative Breakthrough #2 How True Client Partnerships Lead To World First Work When There’s No Reference Point
12.20 The Art Of Surrender And Allowing Your Identity To Evolve & Grow
14.39 Preserving A Childlike, Poetic & Inclusive Approach To Achieve Progress Through Creativity
16.05 ‘Creative Therapy’ | How Starting Creative Development As A Collective Uncovers The Heart Of Profound, Universal Insights
18.51 Searching For Purpose | eBay example How ‘Creative Confessions’ At The Ocean Floor Inside Ourselves Unlocks Raw Creativity
23.27 ‘Creative Therapy’ with Marketers + Agency & How It Changes Leaders | Merinda example (Pepsico)
26.00 The Craft Of Being An Antennae As A Creative Leader To Reveal & Gift Back Leaders Aren’t Self Ordained, Leaders Are Followers Of A Calling & Soldiers Of Purpose For Others To Lead Themselves
32.11 A Moral Compass & Creative Integrity To Grow Enduring Brands Responsibly Leading A Creative Life vs Being A Creative Creative Growth Life Stages Ariel ‘Share The Load’ | Why Inclusive Is Better Than Edgy To Activate Brand Champions & Amplify Impact
36.38 No ‘One Size Fits All’ Growth Strategy For Brands ‘Sensing’ More To Uncover True Value Brands Can Contribute To People
41.03 Creative Convergence | Creative Instinct & Creative Risk Monument Of Sound, David Protest T-Shirts Redefining Success | The Willingness To Lose To Find Something Wonderful
45.01 Overcoming Creative Insecurities By Embracing Uncertainty Converting Failure, Embarrassment & Rejection Into Fuel For Creative Growth
49.01 The Secret To Being A Great Creative